Ibibo seeks larger chunk of Indian social gaming space


Ibibo plans to boost its market share in India’s social gaming space. The Indian social networking site seeks to increase its market share to 50% in the next 24 months. “We currently have 30 – 35% of the social gaming space, which we aim to increase to 50% in the next two years,” according to the Ibibo CEO Ashish Kashya.

Improved mobile games

In order to increase its market share, Ibibo is improving its mobile games. In addition, the online gaming company aims to expand its developers associations. “We are working hard to improve our mobile games, with the access device as our main focus. For that reason, we seek to pre-implement the Ibibo portal on mobile devices,” Kashya added.

Huge growth potential

IbiboIndia’s social gaming market valued up to 2,400,000,000 rupees in 2010, according to figures released by Ficci and KPMG. Market experts believe that the Indian social gaming market will represent a value of 14,300,000,000 rupees by 2014. “There are about 12 – 13 million Indians who play social media games. This number increases at a compounded annual rate of 14%,” the Ibibo CEO revealed.

Leading in social gaming

Ibibo is the leading provider of social gaming and casual gaming in India. Ashish Kashyap established the online gaming company in January 2007. The company name Ibibo comes from the combination of iBuild and iBond. Naspers, a South African multinational media company, is the investment company behind Ibibo.

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